MC led the business development and marketing efforts for The PIE in the APAC region from 2019 - 2020. Responsibilities included:
Identified and nurtured 100+ Mid-Market and High Growth companies in the B2B vertical through a combination of phone and face to face sales calls.
Lead end-to-end execution, project management, staffing and onsite management of all paid and owned event programs—from sponsored trade show booths and post-conference VIP happy hours, to owned industry meetups.
Managed the CRM database, Insightly, for the APAC region for over 10,000 contacts and leads.
Represented The PIE at global industry events including: Malaysia, New Zealand, Australia, and Indonesia.
Tailored market specific content to engage new clients in the APAC region.
Featured on ABC Australia’s National Press Club in January 2020 at the Universities Australia Conference